‹‹Ugo Pozzo makes me remember those nice and brilliant times of our Turin, a long ago. That poetic and  romantic Turin, in Renaissance style,  when we were students and where innovative artists and seekers found many opportunities to develop the most daring and intelligent initiatives in its rich soil. This was the Turin of artists, poets, automobile industry, fashion, famous parties, elegant and funny carnivals, a meaningful and kind Turin which we remember with great sense of nostalgia. A very young Ugo Pozzo appeared into the limelight joining the noisy and publicity futurism movement (…). In this atmosphere Ugo Pozzo passionately expressed a sensibility and a predilection, which was his natural and intelligent ability in the graphic and publicity field (…). Nowdays Italy, already mature in the graphic and publicity field, can count an artist provided with genuine, brilliant and harmonious  personality and artistic and significant dynamism which, free from formal limitations, reaches publicity results aligned with today’s peculiarity and taste for sure by efficacy.››

Mario Gros, 1964